About us

Our History

The origins of Opticos date back to 2010 when Anders Gullbrandson and Fredrik Hallberg set an ambition to bridge the gap between the selling and buying organizations engaged in a sourcing activity and to help the buying organization change their behaviors and ways of working to improve performance and achieve sustained cost reductions. When founding Opticos both Anders and Fredrik had gained extensive experience from earlier careers within large global organizations and senior positions within purchasing and IT-management.

Opticos believes in the “Power of knowing” and has throughout its history developed the firm as a knowledge house with a mix of subject matter experts and experienced industry leaders.

Today Opticos is a leading professional services firm focusing on sourcing advisory and IT enabled business transformation services.

Our Team

Our senior team of consultants combines sourcing, industry and technology expertise with strong execution experience, having backgrounds from either management consulting, IT/BPO providers or industry.

For us, our senior team is the foundation for making the difference for our clients. Each member of the team is a subject matter expert in their field, and we are coming together as a high-performance team committed to supporting our clients shaping strategies, designing pragmatic solutions and driving complex change processes.

Teamwork and collaboration is at the heart of our business; both in how we work side-by-side with our clients to making it happen and in how we leverage our collective knowledge to developing and sharing new insights within our areas of expertise.

Executive Management Team

Fredrik Hallberg
+46 766 27 00 87
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Håkan Liedman
Deputy CEO
+46 703 36 46 65
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Rickard Holmkvist
+46 723 26 37 77
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Elisabet Åkerhielm
Head of Marketing & People Management
+46 733 35 70 28‬
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Emma Wermé
Head of Finance
+46 763 11 16 39‬
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Consulting Services Management Team

Rickard Holmkvist
Head of Consulting Services
+46 723 26 37 77
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Per Lykke Jacobsen
Managing Director Opticos Copenhagen
+45 28 558789

Marie Lund
Deputy Managing Director Gothenburg
+46 766 29 74 43‬
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Svante Wallström
Deputy Managing Director Gothenburg
+46 707 83 59 83
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Magnus Sjöholm
Deputy Managing Director Stockholm
+46 709 15 44 46
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Maria Ekberg
Head of Strategic Alliances
+46 709 11 90 70
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Mattias Gustrin
Head of Insight
+46 734 30 14 92
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Anders Gullbrandson
Head of Legal CoE
+46 766 27 00 78
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