Opticos Welcomes Ulf Brömster as Senior Associate

Gothenburg, 11 October 2023

Opticos AB, a leading Nordic management consulting firm with its head office in Gothenburg, Sweden, is thrilled to announce the newest addition to its team, Ulf Brömster.

Ulf Brömster is joining Opticos as a senior associate and will play a hands-on role in strengthening Opticos advisory capabilities in the areas of IT Management and Strategic Sourcing.

“We are excited to welcome Ulf Brömster to Opticos,” said Fredrik Hallberg, CEO and Co-Founder, Opticos. “His extensive experience in IT management, business transformation, and strategic advisory will significantly bolster our capabilities. Ulf’s track record in fostering collaborative teams and driving positive change aligns perfectly with our mission to empower our clients further in the Nordic region.”

Ulf Brömster has held executive positions in the Swedish defence industry as well as at Ericsson. Ulf is recognised for his strategic approach, specifically in high-tech delivery environments. His recent stints include product, project, IT, and sourcing management positions. Ulf holds a Master of Science in Mechatronics at KTH as well as Business Administration and Economics at Stockholm University.

In his own words, Ulf Brömster shared his excitement about joining Opticos, saying, “I am really excited to be a part of the digital business transformation and sourcing advisory services team at Opticos. I look forward to working in a fast-paced and challenging environment.”

Opticos has consistently delivered top-tier advisory services, supporting organisations across the Nordic region and beyond to optimise their IT operations and sourcing strategies. With Ulf Brömster onboard, the company is poised to strengthen its position as a trusted partner in the management consulting space.

For more information:

Ulf Brömster, +46 70 986 0564,

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Opticos Launches the Chief Data Officer (CDO) Network

With the ever-increasing role of Data in the context of unlocking business value, the role of the Chief Data Officer (CDO) has achieved strategic significance.

We are delighted to launch the Opticos CDO network in an effort to engage with executives, showcase best practices, and foster interactions in the area of Data strategy, management and governance.

The Opticos CDO network has already had two network meetings. The representation is very satisfying, and we have participants across various domains such as banking, transportation, security, manufacturing, and insurance. The participants are willing to contribute, and they appreciate the possibility of networking and knowledge exchange”, says Madeleine Tornard, project leader of the CDO network at Opticos.

For example, some of the topics in focus at the CDO network sessions relate to how companies’ Data Management will be affected by the new EU directives, namely:

  1. Corporate Sustainability Due Diligence (CSDD)
  2. Eco-Design for Sustainable Products Regulation (ESPR)
  3. Digital Product Passport (DPP)

Another interesting area which was discussed include “Data Governance – how do we work within our organizations?” This topic witnessed active participation by the attendees.

“The network and its initial meetings provided a great platform for me to exchange experiences and discuss current and future challenges with peers. I look forward to our future meetings and playing a role in expanding the network.”- CDO network participant

For more information about the Opticos CDO network or to be a part of networking events, do not hesitate to contact our team, John Wallhoff, Madeleine Tornard, Mario Gonzalez, Mattias Gustrin.


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The Future Is Digital – Are Your Passports Ready?: Insights From Our DPP Webinar

At Opticos, we believe that staying ahead in rapidly evolving business landscape requires not only foresight but also a deep understanding of emerging technological advancements and regulatory changes. Staying true to this philosophy, we recently collaborated with Ortelius to host an exclusive webinar titled “The future is digital, are your Passports Ready?” to understand the upcoming regulation on Digital Product Passport (DPP).

Our webinar provided a unique opportunity for industry leaders and decision-makers to gain valuable insights into the impending Digital Product Passport regulation within the European Union and its significance for businesses across various sectors. The session went beyond the usual discourse on regulatory compliance to explore the exciting business opportunities that DPP can unlock. The webinar generated significant interest, with nearly 100 dedicated professionals participating via the LinkedIn Webinar platform.

Here are the key highlights from the session:

1. Understanding basics

We began by breaking down the “EU Eco-design for Sustainable Products Regulation & DPP,” shedding light on its components and its importance in today’s business landscape. This segment served attendees with a foundational understanding of how DPP can promote sustainability in product development and business processes.

2. Timeline

The webinar outlined a clear idea of when and how DPP affects companies in the manufacturing sector. Further, a roadmap for compliance was presented, ensuring that participants benefited from a comprehensive understanding of the requirements.

3. Business Opportunities

Beyond compliance, we explored how businesses can leverage DPP in conjunction with digital thread and Digital Twin technologies to discover new growth opportunities and optimize their processes.

4. Initiating Your DPP Journey

To help businesses take practical steps towards implementing DPP, Opticos & Ortelius unveiled a strategic five-step plan. This actionable blueprint empowers companies to kickstart their DPP journey confidently.

In a world where digital transformation is reshaping industries, being well-prepared and strategically positioned is key. The Digital Product Passport revolution is upon us, and at Opticos, we are committed to guiding businesses through this transformative journey. Stay ahead of the curve, embrace the digital future, and ensure your passports are ready to navigate the complexities of tomorrow’s business landscape.

Did you miss the webinar? You can access the recording here.

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Expanding Horizons: Opticos Opens New Offices in Gothenburg and Stockholm

We are thrilled to announce the expansion of our office spaces in both Gothenburg and Stockholm. These new offices not only accommodate our expanding team but also enhance our ability to serve our clients with unmatched expertise.


In Gothenburg, we’ve taken a significant step forward by expanding our office with an impressive 100 square meters space. This expansion is a testament to our commitment to providing top-notch consulting services while maintaining an open and friendly work environment. Our newly improved office is conveniently located in the heart of Gothenburg on Kungsportsavenyn 1, just one floor up from our previous location. The building, dating back to 1880, exudes charm, blending the rich history of the city with a modern and welcoming atmosphere.

Our Gothenburg office offers an open office layout, creating an open environment that fosters collaboration and innovation. The space offers several conference rooms, ideal for client meetings and brainstorming sessions. 


In the bustling city of Stockholm, our brand-new office space, located at Olof Palmes gata 23, is at just a short walk from the Central Station. This spacious 300-square-meter office space has been carefully designed to boost efficiency and promote collaboration among our consultants.

The office supports meeting rooms, including six smaller ones and three conference rooms, with one especially spacious room to accommodate large gatherings and presentations. Our open workspace encourages flexibility and interaction, making it easier for our consultants to collaborate and share insights. A dedicated area is on offer for those who prefer a quiet and focused work environment.

At Opticos, we understand that our success lies in the collective brilliance and dedication of our team. With our new and improved office spaces in Gothenburg and Stockholm, and together with our global capability centre in Bengaluru, we aim to provide our consultants with the best possible resources and a friendly work atmosphere where they can thrive and deliver exceptional results for our clients. 

We’d like to hear from you. Feel free to drop by for a visit! For more information or to book a meeting, please write to us at:

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Strategy and Business Development Capability now established

Establishing the Strategy and Business Development Capability at Opticos

A Focused Effort to Expand Existing Services and Drive Client Success

“Being responsible for developing the Strategy and Business Development capability at Opticos, I am excited by the enthusiasm and engagement from colleagues across the organization, eager to join in on expanding our capabilities in this area”, says Henrik Agnemyr, Director at Opticos.

“Expansion is the key word here, as this is a natural step in organizing our efforts and collective knowledge as an extension of Opticos’ existing services, focusing on providing more comprehensive and tailored solutions to our clients”, Henrik concludes.


The value proposition of this expansion revolves around three main areas:

  • Supply chain management
  • Functional business strategy,
  • Business development


We aim to provide expert advice and assistance in each of these areas.

  • We offer assessments, review and development within Supply chain management, also including material supply and engagement in operational/manufacturing footprint
  • In the area of Functional business strategy, we help clients assess, review, and reshape their strategies, providing roadmaps for future growth and development, including assisting with the execution of initiatives.
  • In Business development we focus on process improvement, organizational and capability development, as well as overall cost improvement initiatives.


This expanded strategy and business development capability is built upon the strong foundation of Opticos’ existing experience and expertise in these areas, with a diverse team of consultants possessing a mix of industry and consulting backgrounds.

The rationale behind this expansion is based on our history of providing clients with advice in the areas of strategy, performance management, and performance improvement. This new capability will allow us to concentrate our efforts and offer solid advice and support to clients in these domains.

A key aspect of our enhanced value proposition is the hands-on support provided to clients, ensuring that they not only receive expert advice but also assistance in implementing and executing their strategies. By focusing on getting things done, we at Opticos are well-positioned to drive the success of our clients through this expansion of our strategy and business development capabilities.

If you’re looking for guidance and support in supply chain management, functional business strategy, or business development, don’t hesitate to contact me and the team here at Opticos. We’re eager to help you achieve your goals and drive success.

Henrik Agnemyr

Head of Strategy & Business Development


Henrik Agnemyr, Director, focuses on strategy & business development cross multiple sectors working with group and functional strategy, process, and organizational development and execution.

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Anders Sjökvist joins Board of Directors

Anders Sjökvist joins the Opticos Board of Directors in April 2023

Gothenburg, 26 April 2023

“We are thrilled to welcome Anders to the Opticos Board of Directors. His extensive experience and strategic thinking will be invaluable as we expand our business. Anders brings a fresh perspective that will help Opticos broaden our reach and strengthen our position in the market. We are confident that his addition to the team will drive Opticos forward towards sustained growth,” said Fredrik Hallberg, CEO of Opticos.

“I am impressed by the remarkable journey Opticos has undertaken up to this point. The company has achieved great things in a short period, and this momentum has drawn me to join the Board. I am excited to be part of this growth journey and to contribute my expertise to widen the business development dimension,” said Anders Sjökvist, the new Opticos Board of Directors member.

“I see my contribution to be most effective within sales & business development and maintaining structure while growing the business,” concludes Anders Sjökvist.

Anders Sjökvist has had numerous executive positions within the Management Consulting industry since the beginning of the millennium. Recent positions include leading roles in Forefront, Acando, PA Consulting Group, and Ernst & Young. Anders holds a Master of Science in Computer Science from Linköping University, complemented by attending the MBA program at Stockholm School of Economics.

Outside work, Anders devotes time to non-profits, “Min Stora Dag” and recently “Mitt Livs Chans” by providing pro-bono expertise.

For more information: Anders Sjökvist, +46 70 639 9726,

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Launch of ViewPoint – the Power of Sharing

Opticos launch ViewPoint by Opticos – the Power of Sharing

Gothenburg, 23 February 2023

Built on the idea of leveraging our consultants extensive experience and domain expertise, ViewPoint by Opticos aims to share thought-provoking, independent, and insightful content backed by sound research practices.

“The audience of ViewPoint is our current, and future clients, who we know will appreciate articles, reports, insights, and “points of view” on topics they care about,” said Fredrik Hallberg, CEO.

“ViewPoint will not only enable us to share our expertise and knowledge with our clients in an appealing way. We will also be able to focus internally on collecting, refining, and packaging what we know in combination with new material and research,” said Aravind Venkatesh, Head of the Bangalore office and responsible for ViewPoint by Opticos.

“With ViewPoint, we want to add value to Opticos networks of CxOs and leaders in the Nordics. But we like to think of it as a two-way street. Going beyond our tagline, The Power of Knowing, ViewPoint is about The Power of Sharing,” said Fredrik Hallberg.

“ViewPoint is our approach to thought leadership development. It’s a structured approach for gathering, conceptualizing, and sharing authentic content that leverages our expertise, insights, and collective experience as a firm.” Aravind Venkatesh concludes.

The content produced is available by visiting the Opticos web page, signing up to subscribe to a newsletter which will be sent out quarterly.

For more information contact, Aravind Venkatesh,


Aravind Venkatesh, Head of the Bangalore office and responsible for ViewPoint by Opticos.

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Opticos & Algorithma announce strategic collaboration

Opticos & Algorithma announce strategic collaboration

Gothenburg, 16 February 2023

Opticos and Algorithma are proud to announce a non-exclusive strategic collaboration combining efforts to offer clients complete AI solutions.

Opticos, a leader in digital business transformation, and Algorithma, a specialist in AI-powered solutions, will now jointly provide a unique combination of cutting-edge technology and expertise to unlock the full potential of AI for businesses.

“Our collaboration with Algorithma is breaking new ground for Opticos,” said Fredrik Hallberg, CEO of Opticos. “By combining our strengths, we can offer our current and future clients a one-stop-shop for all their AI needs and help drive digital transformation.”

“We are very excited about this collaboration, as it will allow us to provide clients with complete AI solutions covering all aspects of the AI journey,” said Maria Lloyd, CEO of Algorithma. “By combining our strengths, we can help businesses take full advantage of the power of AI and drive digital transformation.”

This collaboration will not only complete but amplify the combined offerings of both companies, making it possible for clients to achieve their AI goals faster and more efficiently – ensuring they stay ahead of the curve.

For more information:

Fredrik Hallberg, +46 766 270 087,

Maria Lloyd, +46 703 985 911,

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Linnea Håkansson takes on the new Executive Management Aide role

Linnea Håkansson takes on the EMA new role in February

Gothenburg, 10 February 2023

Opticos is pleased to announce the creation of a new role within the company – Executive Management Aide (EMA). The role, created to support Opticos accelerated growth, will work exclusively for Opticos CEO and COO to strengthen strategic management and analysis support for executive decisions.

“We are happy to announce that Linnea Håkansson will take on this exciting new role. Linnea has a proven track record of driving results and delivering outstanding customer experiences, making her the perfect fit for this new role,” said Fredrik Hallberg, CEO and co-founder of Opticos.

“Every year, the EMA role will provide high-potential younger colleagues with a unique insight into the management and development of a fast-growing management consulting firm”, Fredrik concludes.

“My first two years with Opticos have been a fun and challenging journey. I have learned a lot, but at the same time, I have realized that my perspectives are both value-adding and welcomed. I am looking forward to learning more about running a management consultancy firm”, said Linnea Håkansson, about taking on the new role.

Linnea Håkansson joined Opticos and the Young Professionals Program (YPP) in 2020. Her history in Opticos includes Programme and Change Management and Sourcing assignments. Linnea holds an M.Sc. in Industrial Engineering and Management from Lund University. The EMA position will be held on a rolling 12 month schedule.

For more information: Linnea Håkansson, +46 730569898,

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Anders Larson joins Opticos

Anders Larson joins Opticos in February

Gothenburg, 3 February 2023

Anders Larson joining Opticos as a senior associate is part of Opticos strategic direction to strengthen capabilities within hands-on executive management advisory. Anders will also play a vital role in developing new business relations.

“The collaboration with Anders will amplify our management consulting capability and assist our clients in navigating complex change. Anders, and his vast experience of leading change in high tech-oriented organizations, will be part of delivering solid advisory and hands-on support from start to finish”, said Fredrik Hallberg, CEO and co-founder of Opticos.

“I look forward to getting to know both Opticos colleagues and clients. I find Opticos multi-disciplinary delivery teams with a diverse mix of seniority intriguing”, said Anders Larson about joining Opticos.

Anders Larson has had Executive positions within the defense & aerospace industry for decades. Recognized for his industry knowledge in high technology engineering, his recent positions include SAAB, Beyond Gravity, and RUAG Space. Anders holds a Master of Science in Electro Engineering and a Licentiate degree in Lasers and Optics from Chalmers University.

For more information: Anders Larson, +46 732 31 38 74,

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