Opticos Welcomes Sari Marttila as HR Director

Gothenburg, 5 February 2024

Opticos AB, a leading Nordic management consulting firm with its head office in Gothenburg, Sweden, is thrilled to announce the newest addition to its team, Sari Marttila.

Sari Marttila, an accomplished HR leader with over two decades of experience, is joining Opticos as HR director. She brings extensive experience in human relations, most recently holding the position of Head of Talent Management at Slättö, a Nordic real estate private equity firm.

“We are thrilled to welcome Sari Marttila to Opticos as our new HR Director,” said Fredrik Hallberg, CEO at Opticos. “Sari’s wealth of experience and strategic insight will be instrumental in enhancing our HR practices and supporting our continued growth.”

Before her recent position, Sari was Head of HR at Hannes Snellman law firm in Stockholm. From 2009 to 2015, she was the Head of HR at NC Advisory AB (advisor to Nordic Capitals’ funds), where she established and led the HR function for multiple countries. Additionally, Sari has longstanding experience in HR roles at PA Consulting, BearingPoint, and McKinsey & Company. She has also operated her own HR consultancy company.

“I look forward to joining Opticos’ talented and experienced team in this exciting and expansive phase for the company. Supporting the company in attracting, developing, and retaining top talent is part of that expansion, and I am happy to get the opportunity to contribute,” says Sari Marttila.

For more information: Sari Marttila, + 46 73 078 8491,

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